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A World of Difference. Made Possible.

Transforming ideas into stunning visuals. To learn more, send us an inquiry.

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Why Choose Wayne Henry Design

Experience

Experience

Experience

  • With over 20+ years of experience in the graphic design industry, we have the expertise to deliver exceptional results.

Approach

Experience

Experience

  • We believe that collaboration is key to creating effective design solutions. You being comfortable is important.

Innovation

Experience

Innovation

  • We're passionate about staying up-to-date with the latest trends and technologies in the industry. 

"We believe you're only as good as your last project."

Review Case Study

City of Cleveland, OH

Cleveland Thrive

Department of Justice

January 2025 - January 2026


Our Mission: When the City of Cleveland secured a Department of Justice (DOJ) grant for the Community Based Violence Intervention and Prevention (CVI) initiative, Wayne Henry Design was commissioned to transform high-level policy into a resonant community brand: Cleveland Thrive. 




Strategy:

Using a public health-centered strategy, we bridged the gap between municipal government and local neighborhoods by delivering a "Cleveland-authentic" visual identity logo. A digital-themed persona that propelled an ecosystem with social media components that featured residents. We developed high-impact community collateral that encouraged the residents to engage and help transform digital sentiments into proactive neighborhood solutions and utility. Which all lead to a culminating 100-page "Report for the Record," 



Visual system leadership, and cross-platform outcomes

Cleveland Thrive brand identity

Logo Development

20+ years of creative direction and crafting one-of-a-kind logos. 

Theme Artwork

Cohesive brand expression across consumer-facing marketing. 

Website

Brand compliance, and consistency across touchpoints. 

Social Media

Provide brand-focused creative input informed by audience insights.

100 page Blueprint

Building iconic brand identities through expert art direction. 

Merchandise

Establish in-app experiences for merchandising. 

OUTCOME: 44 Focus Groups • 757 Engaged Residents • 100 Page report

OUTCOME: 44 Focus Groups • 757 Engaged Residents • 100 Page report

OUTCOME: 44 Focus Groups • 757 Engaged Residents • 100 Page report

OUTCOME: 44 Focus Groups • 757 Engaged Residents • 100 Page report

OUTCOME: 44 Focus Groups • 757 Engaged Residents • 100 Page report

OUTCOME: 44 Focus Groups • 757 Engaged Residents • 100 Page report

Review Case Study

Greater Cleveland Association of 

Black Journalists (GCLEABJ)

NABJ Convention 2026

January 2025 - January 2026


As the National Association of Black Journalists (NABJ) commemorates its historic 50th Anniversary in Cleveland, the Greater Cleveland Association of Black Journalists (GCLEABJ) faced a critical branding deficit. Despite its role as the host chapter for this milestone event, the organization lacked a cohesive brand identity and market integrity, both locally and on the national stage. The primary problem was the absence of a defined digital footprint and social media authority. To effectively welcome thousands of media professionals and secure a permanent, influential position within the Cleveland market, GCLEABJ had to transition from a quiet local affiliate to a prominent, visually unified leader. Without a strategic brand transformation, the chapter risks remaining invisible during its most significant moment of national exposure.

Strategy:

Transform GCLEABJ from a local host into a national authority for the NABJ 50th convention. We built a visual identity and real-time social strategy to engage 3,900+ media professionals. Utilizing high-conversion marketing automation and social media campaigns that drove ticket sales for premier events the first ever in cleveland a Black Journalists Hall of Fame. A Golf Outing "Drive Cleveland" in collaboration with 100 Blackmen of Greter Cleveland. A Pre-Reception Party for Journalists prior to the convention and a "Welcome to Cleveland Party at the world famous Rock & Roll Hall of Fame. The results included fully sponsored events and sold-out presence that secured GCLEABJ's position as a Cleveland media leader. 

Master of the visual hook for 20+ years.

GCLEABJ Sponsorships 4 Events in 2025

@ NABJ Convention Cleveland< OH 2025

Save-the-Date SM

Contributed to planning and development of brand-focused social media content.

Sponsors Packages

Produced a collateral sponsorship package that informed B2B objectives. 

Events infographic

Translate the brand strategy into scalable creative frameworks and guidelines. 

Web Awareness B2B

Collaborated with the Sales to evolve, and operationalize GCLEABJ events.

Social Media B2B

Implemented industry trends and design for GCLEABJ social media strategy.   

Consumer B2C

Established best practices to inform consumers about GCLEABJ events. 

OUTCOME: 30 SPONSORS • Raised over $275K • Reached 3,900 Convention Attendees • 4 branded events

OUTCOME: 30 SPONSORS • Raised over $275K • Reached 3,900 Convention Attendees • 4 branded events

OUTCOME: 30 SPONSORS • Raised over $275K • Reached 3,900 Convention Attendees • 4 branded events

OUTCOME: 30 SPONSORS • Raised over $275K • Reached 3,900 Convention Attendees • 4 branded events

OUTCOME: 30 SPONSORS • Raised over $275K • Reached 3,900 Convention Attendees • 4 branded events

OUTCOME: 30 SPONSORS • Raised over $275K • Reached 3,900 Convention Attendees • 4 branded events

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